The medium changes,
the purpose does not:
telling stories that matter.

I'm Tosin Makinde. I've taken the path less traveled to become a cultural storyteller.

One time, someone told me I'm a jack of all trades, master of none. Disrespectful. Because in this life, all we have is effort, excitement, and the ability to try.

The very first thing I fell in love with in this life is the sport of football. My parents, my uncles, my aunties, my cousins, it was one of the driving forces of unity in my family. I still have scars on my legs from playing, scars on my knees from falling when my dad was leaving to play with his friends, and I rushed to get my stuff so I could play too. My dad took me to see Nigeria vs England on November 16th, 1994 at the original Wembley, which sewed the seed of love for this sport in me. I remember the stories of Nigeria stunning the world at the World Cup in 1994, and I remember seeing Nigeria become the first African country to win the Olympics in 1996. Football is bigger than just the sport; it's a global phenomenon and a culturally significant pillar. Football has made me understand the world, from geopolitics to race to fashion. The sport unknowingly became my career driver; it was the sport that made me love conversations with anyone and everyone, which unknowingly led me to become a cultural storyteller.

My career has taken me from working Black Friday in a computer department to fashion shows to airplane route launches to helping produce award-winning TV shows to selling cars to building brand strategies to writing a book. Those jobs taught me intersectionality, empathy, and passion. But most of all, they taught me how to talk to people, not at them. They also taught me that my superpower is who I am and where I am from.

Nigeria made me. South London shaped me. Baltimore molded me. New York City sharpened me.