My journey began on November 16, 1994, at Wembley Stadium, where a single match between Nigeria and England ignited my lifelong passion for football. To me, football is more than a game—it’s a universal language, a cultural force, and the foundation of the stories and strategies I craft today.

Since that day, I’ve worn nearly every hat in the football world: player, coach, ref, host, and now co-founder of The Shirtless Plantain Show, a digital platform redefining football culture. Alongside my love for the game, I’ve built a diverse career as a copywriter and strategist, spanning account roles, car sales, fashion, digital and social media, and strategic consulting. I’m not just telling stories; I’m creating movements that resonate globally. I’m honored to be part of the VERSUS 50—a group of innovators shaping the future of football and advancing conversations on race, gender equality, sustainability, and style. I’ve also contributed to a book celebrating Black footballers, paying tribute to their resilience and transformative impact on the sport. For me, it’s about more than playing the game; it’s about changing it.

Born in London to Nigerian parents and raised in Baltimore, I bring a multicultural perspective that fuels my work. This unique lens allows me to connect ideas across music, style, and activism, turning stories into impactful cultural movements.

Outside of work, you’ll find me diving into sports, discovering new music, or experimenting in the kitchen—I’m always exploring new ways to connect and create. With a passion for storytelling, strategic insight, and cultural impact, I’m here to set the culture in motion.

Life is about passion and purpose. I’m here to keep the ball rolling.