strategy2024
Lionel Messi — Más+ Brand Strategy & Copy
Lionel Messi's Más+
Role
Freelance Senior Strategist (via VCCP)
Impact
World Cup 2026 messaging framework developed
Scope
Brand Strategy
Campaign Copy
Cultural Positioning
Digital Engagement
Overview
Led copy and strategy for Lionel Messi's Más+ brand. Found cultural angles, developed messaging for World Cup 2026 activations, and used audience data and cultural insight to sharpen brand storytelling across platforms.
Work & Media
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