brand2025–2026
Collaboration with UnitedMasters — Mastercard × McLaren F1
UnitedMasters
Role
Copywriter
Impact
Case study video scripted for flagship collaboration campaign
Scope
Scripting
Social Copy
Brand Voice
Art Director Collaboration
Overview
Scripted the case study video for The Sound of Victory — a collaboration between UnitedMasters, Mastercard, and McLaren F1, where championship telemetry data was turned into a full musical album with Mexican artists Le Twins. Also wrote cultural editorials and interview questions for artist Instagram takeovers.
Work & Media
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