Tosin Makinde
← Back to Work
brand2025–2026

Collaboration with UnitedMasters — Mastercard × McLaren F1

UnitedMasters

Role

Copywriter

Impact

Case study video scripted for flagship collaboration campaign

Scope

Scripting
Social Copy
Brand Voice
Art Director Collaboration

Overview

Scripted the case study video for The Sound of Victory — a collaboration between UnitedMasters, Mastercard, and McLaren F1, where championship telemetry data was turned into a full musical album with Mexican artists Le Twins. Also wrote cultural editorials and interview questions for artist Instagram takeovers.

Work & Media

Next Project

EA Sports · 2018–Present

EA Sports