Tosin Makinde
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strategy2025

Adidas, Premier League & Global Brand Strategy

Adidas · Premier League · Foot Locker · Visa

Role

Senior Strategist (We Are Social)

Impact

Campaign briefs shaped for Adidas, Under Armour, Visa, Foot Locker & Premier League

Scope

Cultural Research
Trend Analysis
Brand Strategy
Campaign Briefs

Overview

Led cultural research and trend analysis for a portfolio of global brands including Adidas, Under Armour, Premier League, Visa, and Foot Locker. Built brand and content strategies from audience behavior, social trends, and competitive analysis.

Work & Media

Next Project

Tottenham Hotspur / Premier League · 2023–2024

Tottenham × Premier League — Fan Activation, Kansas City