socialJun–Jul 2026
YouTube — World Cup 2026 Community Campaign
YouTube · via Battenhall
Role
Community Manager · via Battenhall
Impact
6.6M+ engagements · 442% above campaign goal
Scope
Community Management
Reactive Social
Cultural Copy
TikTok
Instagram
X
Overview
Ran real-time World Cup community management for YouTube across YouTube, TikTok, Instagram, and X, finding the right cultural reference, meme, or language for each moment. The campaign generated 6.6M+ engagements, exceeded YouTube's goal by 442%, and outperformed its 2022 World Cup campaign by more than 7,500% — becoming one of the platform's strongest character activations around a global sporting event.
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