social2020–2024
Building the Voice of CBS Sports Golazo
CBS Sports (Paramount Global)
Role
Senior Copywriter · Cultural Strategist · Social Media Producer · On-Air Talent
Impact
32,400% engagement increase
Scope
Brand Voice Ownership
Social Copy
UEFA Champions League
Short-Form Video
On-Air Talent
Overview
Owned the voice of CBS Sports Golazo from day one — every caption, hook, and campaign message. Built the brand's social identity from zero, producing short-form content across TikTok, Instagram, Twitter/X, and YouTube Shorts while delivering expert football analysis on-air. Engagement grew 32,400%.
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