brandJun–Jul 2026
Nike Football — World Cup 2026 Orchestration Hub
Nike Football
Role
Creative Writer · Remote and on-site at Nike Global Campus
Impact
Real-time tournament storytelling across Nike Football channels
Scope
Reactive Copy
Scripts
Tournament Storytelling
Kit & Boot Launches
Player Moments
Overview
Spent the World Cup writing for Nike Football in real time, working with a creative team turning match results into copy and scripts almost as fast as the games ended. Wrote for players including Kylian Mbappé, Erling Haaland, and Zlatan Ibrahimović; shaped kit and boot launches, player moments, federation stories, and tournament creative across channels. Joined Nike's Global Campus for two weeks, embedded with the marketing, narrative, and brand creative teams shaping how Nike showed up for the tournament.
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