strategy2024–2025
Samsung × Unrivaled Women's Basketball Launch
Samsung
Role
Freelance Senior Strategist (via UEG Worldwide)
Impact
Strategic launch framework for a new women's basketball league
Scope
Audience Insights
Social-First Activation
Fan Experience Storytelling
Overview
Brought in to support Samsung's launch of Unrivaled, delivering audience insights, strategic analysis, and social-first activation concepts. Pitched creative storytelling frameworks showing how Samsung's technology could enhance the fan experience.
Work & Media
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